World record and more – CLAAS at Agritechnica 2011
Over 130 journalists from all over Europe and the USA came to the CLAAS trade fair stand on the opening day of Agritechnica. They were welcomed by the partners Helmut and Erika Claas, Cathrina Claas-Mühlhäuser, Dr. Patrick Claas and Volker Claas. Dr. Theo Freye, Management Spokesman, reported on the current highlights in the CLAAS world, including the new world record in combine harvesting, which was recently set by a LEXION 770 TERRA TRAC in England.
Jens Broer (CLAAS Sales Promotion), who had been sitting with his colleague Christian Meckmann steering the machine, reported on the record-breaking combine harvesting. Numerous photographers captured on film the highlight of the press conference, when Jack Brockbank from the Guinness Book of Records presented the certificate to Helmut Claas.
Dr. Theo Freye was also able to announce good figures for the completed financial year 2010/2011 to the journalists: "We are expecting a 30 per cent boost in turnover", he said. The profits would also be high. Dr. Theo Freye further reported that CLAAS recently produced the 30,000th JAGUAR forage harvester. "And we sell them even to China. We are currently in the process of creating a subsidiary in Beijing", the Management Spokesman announced.
There was a medal for the "Vertical Lift" and "Smart Handling" driving assistance systems, which increase the operational safety and efficiency of the SCORPION telescopic loader. Also the new NIR Sensor in the JAGUAR was awarded a medal. The sensor determines the dry matter, starch, crude protein, crude fibre, crude fat and crude ash content of grass and maize.
The third medal went to CLAAS Agrosystems for TONI, which stands for "TELEMATICS on Implements", which is appropriate for this year's main trade fair theme of "Smart Farming – Intelligent and sustainable plant production."
CLAAS provided a look into the future with the ETRION mockup: The study by the London design student Merlyn Gray portrayed what agricultural machines may look like a few years on from now, stimulating interesting discussions.